PGI announced that it has begun to rollout a new corporate brand and identity that align with its commitment to developing and delivering high-impact solutions for its customers. As a first step in this process, PGI has selected “AVINTIV” as its new company name. The concept behind the AVINTIV name comes from the combination of the words “advanced,” “inventive,” and “innovative” and represents the company’s efforts to bring value to customers and make the world cleaner, safer, and healthier.
 
“The unveiling of our new name is the culmination of our successful efforts to transform into a unified specialty materials company,” comments Joel Hackney, AVINTIV’s chief executive officer. “Over the past 18 months we have worked hard to bring four companies together to create a powerful portfolio of technologies, products and services. The AVINTIV name embodies our progress, our scale, and our ambitions to continue driving growth and innovation.”
 
PGI has expanded its portfolio significantly and the new name will be distinctive, memorable, and relevant across all three of its areas of focus: infection prevention, personal care, and high performance solutions. Its infection prevention business develops materials that help keep people healthy by blocking or reducing the spread of infectious substances, the personal care business provides materials that enhance people’s lifestyles through improved comfort, convenience, discretion, or appearance, and the high performance solutions business offers materials that deliver a performance or environmental advantage over existing and alternative technologies for infrastructure and transportation end customers.
 
In connection with this new name, PGI has unveiled the new logo for AVINTIV, which is built on bold colors and confident shapes, which are representative of the impact its solutions have on the world.
 
The company is changing the name of its parent company from PGI Specialty Materials, Inc. to AVINTIV Inc., as the first step in a broader identity transformation. The company will register similar name changes for many of its operating subsidiaries and will roll out a new branding and identity concept in the coming weeks and months.